White Hat SEO

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Black Hat SEO

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Common Examples of White Hat SEO

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Common Examples of Black Hat SEO

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White Hat SEO

VS

Black Hat SEO

White Hat SEO

Black Hat SEO

It violates search engine guidelines. It relies on manipulative tactics It focuses on "Quick Wins"

Common Examples of White Hat SEO

Common Examples of Black Hat SEO

Duplicate Content Invisible text and stuffed keywords Cloaking or redirecting the user to another site or page Links from sites with non-relevant content Buying Links