Top 10 Shopify Features You Didn’t Know About

Shopify is a top platform for creating and running online ecommerce stores. It provides everything you need to build, manage, and grow your ecommerce business.

According to the reports, There are around 5 million Shopify websites worldwide.

But did you know Shopify also has some hidden Shopify features that can help you improve your ecommerce store even more?

In this blog, I explore 10 Shopify advanced features for online stores that can increase your ecommerce store’s performance and make it more user-friendly.

Brief Overview of Shopify

Shopify, started in 2006, has become a leading platform for online businesses.

It supports over 4 million businesses in 175 countries, offering tools and Shopify features for improving customer engagement and catering to businesses of all sizes.

With its easy-to-use design, you can set up a store in minutes. Plus, its app store lets you customize your store in countless ways.

Whether you sell products, digital downloads, or subscriptions, Shopify gives you everything you need to grow your business.

Shopify is constantly working to improve and update its platform to make ecommerce stores even better. These regular updates are highly beneficial for both business owners and shopify developers.

Recently, Shopify introduced the Shopify Winter Editions 2025, showcasing the latest updates and enhancements designed to make your e-commerce experience better.

Best Hidden Features of Shopify for eCommerce

1. Fraud Analysis Tools

Shopify fraud analysis features analysis uses advanced algorithms and machine learning to detect potentially fraudulent orders.

It flags suspicious activities like mismatched billing and shipping addresses, high-risk email domains, and unusual order patterns.

This built-in feature helps merchants minimize chargebacks and maintain a secure shopping environment.

Here’s how Shopify fraud analysis features work:

• Automatic Risk Detection: Flags orders with high-risk indicators, such as mismatched billing and shipping addresses or suspicious IP activity.
• Detailed Fraud Insights: Displays risk factors and recommendations directly in the order details section of the Shopify admin panel for easy review.
• Review Suggestions: Suggest next steps, such as verifying customer information or declining the order, to minimize potential fraud.

2. Automated Shipping and Tax Calculation

Shopify automatically calculates shipping costs and taxes based on customer location, product weight, and size, improving the checkout process for both businesses and customers.

Key features include:

• Real-time Shipping Rate Calculation: Shipping costs are calculated based on location, weight, and package dimensions, ensuring accuracy.

• Carrier Integration: Shopify integrates with major carriers like FedEx, USPS, UPS, and DHL, providing accurate pricing options for your customers.
• Automatic Tax Calculation: Taxes are automatically calculated according to regional tax laws, ensuring compliance without manual effort.

In addition to these hidden Shopify features, Shopify tools for eCommerce offers customizing Shopify checkout process features, allowing you to customize the checkout experience to meet specific business needs.

These automation tools save time, reduce human error, and ensure customers are presented with precise costs during checkout.

💡 Related Read: Check out the Top 10 Best Shipping Companies and Partners in India for e-Commerce businesses to manage your logistics and ensure fast, reliable deliveries for your customers.

3. Bulk Editor

The Bulk Editor tool is a time-saver for merchants managing a large inventory. This hidden Shopify feature allows you to make batch updates to product details, such as prices, stock quantities, or product tags, all from one interface.

Here’s how Shopify’s Bulk Editor works:

• Spreadsheet-Style Editing: Update multiple fields like prices, inventory, and product tags in one interface, saving time.
• Real-Time Changes: Changes are updated instantly, ensuring your store remains accurate and up-to-date.
• Customizable Columns: Choose which fields to edit, such as SEO descriptions, titles, or stock levels, for maximum efficiency.

4. Dynamic Checkout Buttons

Shopify tools for eCommerce give you dynamic checkout buttons that make the purchasing process quicker and easier for customers by allowing them to skip the cart and proceed directly to checkout.

How dynamic checkout buttons work in Shopify:

• Displayed on Product Pages: The dynamic checkout button appears alongside the “Add to Cart” button, giving customers the option to check out immediately.
• Smart Payment Detection: Detects and displays the most relevant payment methods for the customer, such as Apple Pay, Google Pay, PayPal, or Shopify’s own Shop Pay, based on the customer’s preferences and device compatibility.
• Cross-Device Compatibility: Works easily across devices and payment platforms, ensuring a smooth and efficient checkout experience for all customers.

5. Abandoned Cart Recovery

Recover lost sales with the Shopify abandoned cart recovery tool. This hidden Shopify features automatically sends follow-up emails to customers who leave items in their carts, encouraging them to complete their purchases.

Here’s how Shopify abandoned cart recovery tool works:

• Automated Recovery Emails Shopify: Automatically send reminder emails to customers who abandon their carts, increasing the chances of conversion.
• Track Performance: Monitor email open rates and conversions to measure the effectiveness of your recovery strategy.
• Customizable Templates: Personalize the recovery emails to maintain brand consistency and connect with customers.

With these hidden Shopify features, merchants can significantly increase their sales without additional marketing efforts.

6. Multichannel Selling

Selling on multiple platforms is key to expanding your reach, and Shopify simplifies this process with its multichannel selling integrations.

Shopify easily connects your ecommerce store to platforms like Google, Facebook, Instagram, Amazon, eBay, and Pinterest, letting you manage all your sales from one dashboard.

The best channels in Shopify are Google and YouTube. You can connect Google Merchant Center with Shopify directly.

Here’s how multichannel selling features works:

• Smooth Platform Connection: You can connect your Shopify store to supported platforms through the admin panel.
• Unified Product Syncing: Sync product information, including descriptions, images, and inventory levels.
• Centralized Order Management: Manage orders from all channels in Shopify, ensuring consistency.

💡 Related Read: You can discover the Best Shopify Sales Channel Apps for 2025 with detailed insights!

7. Built-in Blog

Content marketing is an important tool for engaging your audience and improving your ecommerce store’s visibility, and Shopify makes it simple with its built-in blogging platform.

This feature not only allows you to share updates, stories, and product highlights but also uses Shopify SEO capabilities to ensure your content ranks well on search engines.

Blogs are an excellent way to build trust and authority while driving organic traffic to your Shopify store.

Here’s how built-in-blog works:

• Easy Blog Creation: Create and edit blog posts directly from the Shopify admin dashboard.
• SEO Optimization: Add categories, tags, and meta information to maximize your blog’s search engine visibility using Shopify SEO capabilities.
• Rich Media Support: Include images, videos, and internal links to improve the user experience and improve SEO performance.

8. Multilingual & Multi-Currency Support

E-commerce business owners can expand their store’s reach internationally with Shopify’s hidden feature, Multilingual & Multi-Currency Support.

Shopify has you covered:

• Automatically translates storefronts into multiple languages for global audiences.
• Dynamic currency conversion based on the customer’s location.
• Integrates with payment gateways to accept various currencies easily.

This hidden Shopify features ensures a smooth shopping experience for customers worldwide.

9. Marketing Functionalities

Shopify offers marketing tools to help businesses grow. From email campaigns to automation workflows, you can easily engage customers and drive sales with minimal effort.

• Shopify Email: Shopify Email allows you to create, send, and track email marketing campaigns directly from the Shopify dashboard. With pre-designed templates and drag-and-drop customization, it’s easy to engage your audience.
• Shopify Flow: Automate your campaigns with Shopify Flow, a tool that lets you set up workflows for specific triggers. For example, you can automatically offer discounts to repeat customers or follow up on large orders.
• Shopify Collabs: Manage affiliate and influencer campaigns with Shopify Collabs. This feature connects merchants with content creators, helping you promote your products to new audiences.

10. Developer Tools

Shopify equips developers with powerful tools like Hydrogen, Liquid, and APIs to create custom storefronts, unique designs, and smooth integrations, enabling highly personalized e-commerce experiences.

• Shopify Hydrogen: Hydrogen is Shopify’s React-based framework for building custom storefronts. It allows developers to create highly personalized and performant e-commerce experiences.
• Shopify Liquid: Liquid, Shopify’s templating language, is the backbone of its theme customization. Shopify Developers can modify theme files to create unique designs and functionalities for stores.
• Shopify API: The Shopify API provides developers with robust tools to integrate third-party applications and customize store functionalities.

This API supports REST and GraphQL queries for maximum flexibility.

Why Shopify is a Preferred Choice for E-commerce Businesses

Below I have broken down the table summarizing why the Shopify platform is a preferred choice for e-commerce businesses:

💡 Related Read: If you’re still confused about choosing the right e-commerce platform for your store, check out our guide: Shopify vs. WooCommerce: Which Platform is Right for Your Business?

Conclusion

Shopify is a powerful platform that helps businesses grow by offering features to simplify operations and increase customer experiences.

I am Anurag Pandey, and my team of expert Shopify developers has successfully delivered many Shopify e-commerce projects. Whether you need a new ecommerce store or want to improve your existing one, we are here to help.

Book a consultation call to discuss your project needs, clear any confusion, and build a high-performing Shopify store.

Contact us today to hire Shopify experts and take your e-commerce business into the ecommerce market!