DECORATI: A Blend Of Fashion And Lifestyle

With a team of highly skilled specialists, Decorati has been committed to preserving the artistry of both traditional and contemporary glassmaking for more than 25 years. They firmly believe in the power of art and culture to foster unity and ignite inspiration among individuals. As a ecommerce lifestyle company, they strive to combine modern and traditional artistic expressions, creating intense glassware that beautifully represents the best of both worlds.

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What Were The Goals They Aimed To Accomplish?

1. The Decorati website comes to controlF5 and wanted us to design and build the entire website from the ground up. Designing the website comes first.
2. Include every element that is used to build a Shopify website, including the header, footer, photos, website flow, content, collections, email newsletter, headings, and subheadings.
3. They want us to create a user-friendly website while adding product pages and collection pages because the website is based on glassware products and items.
4. All other technical aspects, such as the performance and capacity of the website.

Made Shopify Solutions That Can Scale Effectively

Our Shopify experts team members worked closely with a website to ensure that the site not only served its audience but also achieved the strictest level of branding guidelines with the help of the Shopify ecommerce platform.

They approached our shopify experts agency “controlF5” to develop their whole Shopify website, organize their site, and create a new Shopify website that could not only better reach their audience but also be easy to edit and maintain the SEO and Mobile Optimization to rank better on search engines. As we provide them with everything from headgear to footers, Product pages, etc.

Also, we suggested them to design inner pages like, a return policy, privacy, and shipping policy. By which a website can give a good impression to our prospective customers. Their new website is not only beautiful to look at, but it performs at a great page speed level as well.

Guidelines for Logo and Design

The Decorati branding team created stylish and minimal logo designs and established brand rules such as typography, colors, and so on.

There are only five weights in the typeface: light, normal, semi-bold, and bold. On the entire website, we utilised only the source sans pro font, proxima nova regular, and perpetua font light weights.

Tools That Help Us

• Shopify
• Drag-and-drop user interface
• Figma
• Variant Image Wizard + Swatch
• HTML
• CSS
• Javascript

Shopify Apps We Used

• Search & discovery
• Email
• Zoho Inventory
• Shiprocket’s
• Advanced cash on delivery
• Facebook & Instagram

Creating A Homepage

Our objective revolved around creating a homepage that’s not only aesthetically pleasing but also effortlessly comprehensible, informative, and captivating. As a result, the features we incorporated were meticulously designed to ensure that visitors can readily grasp the purpose and intended audience of the website.

• The fact that the homepage is the most significant portion for establishing credibility and trust and providing a reason for customers to choose us over others. As a result, we created a sleek and appealing homepage that reflects what a “Decorati” website is all about. 

• After completing the first section we have mentioned the various categories of glasses products are shown after the above-the-fold section so that users can easily get a glimpse of various products available on the website.

• Just after knowing about all the products, we have covered some general information about the website, as what it is all about, when it has begun, and what its aims to. With a proper “Word of Honor”, for creating an positive impact on the customers.

Insights We Gained From The Project

1. This project has become a personal favorite of mine within the E-Commerce brand. However, due to the brand’s distinct target audience and objectives, we’ve undertaken a comprehensive overhaul of the project’s appearance and ambiance.
2. Incorporating essential UX Design principles, I’ve not only reshaped the project but also delved into the realm of UI Design principles for the very first time.
3. Moreover, I’ve expanded my skill set by exploring “No Code” tools like “Squarespace” and “Webflow” throughout this journey. As the website takes form using these tools, certain pages such as the shop, product details, and contact section inherently offer limited room for elaborate design or innovation.

The End Results

Empowering the vision, we transformed their idea into reality, starting from the ground up, and delivered the desired Shopify E-commerce website to them. As a dedicated partner, we diligently worked according to their needs, fueling their website’s growth. Thanks to our controlF5 solutions by which the client’s shopify website achieved a score in Google page insights of 70 + on mobile and 90+ on desktop.