10 Best Shopify Email Marketing Apps For 2025: Free & Paid

Are you looking for one of the most effective ways to engage customers, drive sales, and build lasting brand loyalty with the best Shopify loyalty apps?

The answer is simple: email marketing.

Email marketing is like a digital handshake—personal, powerful, and the beginning of a meaningful customer relationship.

For Shopify store owners, selecting the right email marketing tools is essential to building high-converting campaigns and automating the customer journey.

With years of experience working on Shopify stores and helping businesses grow their online presence with Shopify features, I have created a list of the 10 best Shopify email marketing apps for 2025—including both free and paid options from the Shopify app marketplace based on top reviews, high ratings, and overall performance to help you choose the best fit for your Shopify store.

1. Privy ‑ Pop-Ups, Email, & SMS

Privy is one of the top paid Shopify email tools that combines popups, email, and SMS marketing to help grow your online store. With an intuitive drag-and-drop editor, you can launch your first campaign in just minutes.

Privy lets you automate key touchpoints such as Shopify abandoned cart emails, welcome messages, and win-back campaigns to drive sales. It also pulls product images and details directly from your Shopify store, so your emails always stay on brand.

You can create engaging popups like spin-to-win wheels, countdown timers, and cart savers to boost conversions. Plus, you can track sign-ups and sales to see what’s working and fine-tune your strategy.

Key Highlights:

• Drag-and-drop builder for popups, emails, and SMS
• Pre-built templates for welcome, win-back & abandoned cart emails
• Syncs product images directly from Shopify
• A/B testing for popup variations
• Live chat, email support & 1:1 eCommerce coaching

Rating: ⭐ 4.6 | Reviews: 24,814

Pricing:

• Basic Convert Plan: $12/month
• Convert Plan: $24/month
• Starter Plan: $30/month
• Growth Plan: $45/month

Install Privy – Pop-Ups, Email, & SMS: Best Shopify apps for abandoned cart emails!

Privy is a go-to choice for merchants looking for Shopify newsletter and email automation apps that also drive conversions through popups and SMS.

2. Yotpo Email Marketing & SMS

Yotpo Email Marketing & SMS helps you grow your subscriber list and run effective multichannel campaigns with ease. Using popups, spin-to-win forms, and QR codes, you can capture leads effortlessly—no coding needed. The platform combines powerful Shopify email campaign tools with SMS automation, making it a complete solution for customer engagement.

You can personalize every message using AI-driven or manual segmentation, launch on-brand emails using 300+ templates, and track everything with real-time analytics

Key Highlights:

• Build email/SMS lists with interactive popups & forms
• Drag-and-drop builder + Canva integration
• 300+ branded templates for faster launches
• Smart segmentation with 45+ behavioral filters
• Unified email & SMS automation with performance tracking

Rating: ⭐ 4.9 | Reviews: 8,369

Pricing:

• Free: First 10,000 emails
• Starter: $19/month
• Pro: $59/month
• Premium: $199/month

Install Yotpo Email Marketing & SMS now!

An excellent choice among Shopify email marketing automation tools, especially for those looking for easy multichannel experiences with powerful insights.

3. AfterShip Email Marketing, SMS

AfterShip Email Marketing, SMS is one of the best Shopify apps offering an all-in-one solution for email, SMS, popups, and forms.

You can plan your ecommerce website with this Shopify app because it is ideal for Shopify abandoned cart emails, it automatically sends personalized messages based on customer behavior, past purchases, and shopping events.

Design customer journeys that match your marketing strategy using ready-made templates, smart segmentation, and Shopify email marketing automation tools.

Key Highlights:

1. Abandoned cart, win-back & product recommendation emails
2. Flexible segmentation with behavior-based filters
3. Auto-sync with Shopify customers
4. A/B testing and campaign tracking
5. Integrates with Shopify, Shopify Plus, WooCommerce & more

Rating: ⭐ 4.8 | Reviews: 6,392

Pricing:

• Free: 3,000 emails for up to 300 contacts
• Essentials: $11/month (500 contacts)
• Premium: $179/month (10,000 contacts)

Install AfterShip Email Marketing, SMS – Best Shopify apps for abandoned cart emails!

A powerful choice for Shopify email campaign management tools, especially for merchants focused on automation and abandoned cart recovery.

4. Omnisend Email Marketing & SMS

Omnisend is a top-rated Shopify newsletter app trusted by over 100,000 Shopify brands. It lets you create and automate Shopify email campaigns and SMS marketing with ease—no coding required.

You can use drag-and-drop builders, popups, mobile-only forms, and personalized product picks to grow your list and boost conversions. With built-in automation for welcome series, cart recovery, and more, it’s also one of the best Shopify apps for customer retention emails.

Key Highlights:

• Drag-and-drop email & SMS builder
• Mobile-optimized forms and popups
• Smart segmentation & ready-to-use automation
• Real-time analytics and campaign reports
• 24/7 email and live chat support

Rating: ⭐ 4.7 | Reviews: 6,022

Pricing:

1. Free for up to 250 contacts
2. Standard: $16/month (500 contacts)
3. Pro: $59/month (2,500 contacts)

Install Omnisend Email Marketing & SMS: Best Shopify apps for abandoned cart emails!

5. Klaviyo: Email Marketing & SMS

Klaviyo is one of the best Shopify apps for brands looking to scale with advanced Shopify email automation. With AI-driven segmentation, predictive analytics, and 60+ built-in flows (like welcome emails, cart reminders, and post-purchase follow-ups), Klaviyo helps you deliver highly personalized campaigns that convert.

You can optimize your eCommerce store for mobile users using 100+ mobile-optimized templates or custom code with HTML/CSS. Shopify merchants can also integrate Shopify Mobile App Builders to build a mobile app for their eCommerce store. You can use product recommendations based on customer behavior, run A/B tests, and send emails at the best time with smart scheduling.

Key Highlights:

1. Predictive segmentation and AI-powered content
2. Product recommendations & deep personalization
3. 350+ integrations for targeted messaging
4. Built-in analytics for performance tracking

Rating: ⭐ 4.6 | Reviews: 3,334

Pricing

• Free for up to 250 contacts
• Email plans from $20/month
• SMS plans from $15/month

Install Klaviyo: Email Marketing & SMS – Best Shopify email marketing apps 2025!

A top choice among email list-building apps for Shopify stores and one of the best email marketing apps Shopify merchants trust for smart growth.

6. Shopify Email

Shopify Email is one of the best free Shopify email apps that can built directly into your Shopify dashboard for easy campaign management.

With ready-to-use templates, you can create a high-converting eCommerce store that helps you to create and send beautiful branded emails in minutes, with no coding required.

It integrates effortlessly with Shopify forms, customer segments, and automation. You can use Shopify email marketing to engage your audience, send campaigns from your domain name, and track performance with built-in analytics like open rates and sales.

Thanks to Shopify Magic, you also get content suggestions and optimized send times to improve engagement.

Key Highlights:

1. Create, send, and track emails within Shopify
2. Use pre-designed templates or code your own
3. Target customer lists or segments
4. Track performance metrics in real-time
5. 24/7 customer support

Rating: ⭐ 4.6 | Reviews: 2,437

Pricing:

• Free for the first 10,000 emails/month.
• $1 per 1,000 emails thereafter.

Install the best Shopify app: Shopify Email now!

One of the top choices among top email marketing apps for Shopify, especially for Shopify store owners starting with Shopify email marketing.

7. Avada Email Marketing

Avada Email Marketing is one of the best Shopify apps that helps eCommerce stores automate customer journeys effortlessly. With pre-built workflows and 100+ email templates, it’s designed to help you start in under 5 minutes.

Avada offers complete control over your automation such as welcome series, abandoned cart emails, upsells, and order follow-ups. Use behavioral targeting, real-time cart tracking, and customer segmentation to send personalized emails at the right time.

This Shopify app also supports email list building for Shopify through newsletter popups, spin-to-win forms, and inline subscription boxes—making it a well-rounded option among both free and paid Shopify email apps.

Key Highlights:

1. Pre-built workflows: welcome, cart recovery, upsell & more
2. Conditional splits for behavior-based messaging
3. Real-time abandoned cart tracking & segmentation
4. Drag-and-drop builder with 100+ mobile-friendly templates
5. Advanced reporting for each campaign and workflow

Rating: ⭐ 4.9 | Reviews: 1,956

Pricing:

• Free: Up to 12,000 emails/month
• Pro: $16/month
• Advanced: $47/month

Install Avada Email Marketing directly from the Shopify app store now!

Avada offers robust Shopify email campaign management tools to help you grow smarter and sell more.

8. SmartrMail Email Marketing SMS

SmartrMail is a powerful email and SMS solution built specifically for Shopify stores. It helps you convert more visitors into first-time buyers and repeat customers with AI-powered personalization automation and personalized messaging.

Automate your full funnel with workflows like welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and back-in-stock emails. With over 100+ segmentation rules and behavior-based triggers, you can send the right message to the right person at the right time.

You can use the drag-and-drop builder and 50+ pre-made pop-up templates to grow your list. This best Shopify app helps you to share product recommendations with the help of Shopify product recommendation apps, videos, and branded content effortlessly.

Key Highlights:

1. AI-powered product recommendations & pre-written copy
2. 100+ segmentation rules and advanced automation flows
3. Auto-brand kit for consistent, on-brand emails
4. A/B testing to improve open and click rates
5. Free migration from Mailchimp, Klaviyo, Omnisend & more

Rating: ⭐ 4.8 | Reviews: 601

Pricing:

• Free Plan: Up to 1,000 emails/month
• Essentials: $14/month
• Pro: $99/month

Install SmartrMail Email Marketing SMS directly from the Shopify app store now!

This Shopify app is an excellent choice among free and paid Shopify email apps and a reliable option for Shopify newsletter and email automation apps designed to drive real commerce results.

9. AI Trillion Email Marketing

Ai Loyalty Program Membership is an all-in-one marketing platform designed to convert visitors into loyal customers through personalized Shopify email campaigns, SMS, and Shopify loyalty and rewards apps.

With a drag-and-drop email editor, 100+ creative templates, and easy workflow builders, it allows you to run mass campaigns and automation without complexity. You can create targeted segments based on customer behavior and send personalized messages that help you optimize your checkout process and boost conversion rates.

Real-time reporting and analytics help you monitor open rates, click-through rates, and campaign performance to optimize results.

Key Highlights:

1. Unified platform for email, SMS, and loyalty Shopify apps.
2. Advanced customer segmentation & personalization
3. Campaign analytics to increase performance
4. Easy integration with Shopify

Rating: ⭐ 4.7 | Reviews: 513

Pricing

1. Free for up to 250 emails
2. Basic: $29/month (1,500 emails)
3. Growth: $99/month (15,000 emails)

Install Ai Loyalty Program Membership – Best Shopify apps for customer retention emails!

A strong contender among the top email marketing apps for Shopify, and one of the best email marketing apps Shopify stores can use for customer engagement and retention.

10. Retainful: Email Marketing

Retainful is a powerful all-in-one eCommerce email marketing tool designed to help your Shopify store increase ROI. This best Shopify app is trusted by many online eCommerce brands, it offers Shopify newsletter apps, popups, and advanced automation workflows—all in one place.

You can use targeted popups to capture qualified leads and grow your list. Send personalized emails based on customer actions, including abandoned cart recovery, welcome emails, thank-you messages, and order follow-ups.

With pre-built workflows and live cart tracking, you can recover up to 30% of lost sales from Shopify abandoned cart emails.

Behavioral and demographic segmentation ensures your emails reach the right customers at the right time. Easily build campaigns with drag-and-drop tools and track performance with real-time reporting.

Key Highlights:

1. Pre-built workflows: cart recovery, welcome, post-purchase
2. Email segmentation by behavior, purchase history, engagement
3. Drag-and-drop builder + ready-made templates
4. Targeted popups to grow your email list
5. Real-time campaign performance tracking

Rating: ⭐ 4.7 | Reviews: 17

Pricing:

• Free Forever Plan
• Starter: $19/month
• Growth: $49/month

Install Retainful: Email Marketing – Perfect for eCommerce brands looking for free and paid Shopify email apps!

Ready to Build Winning Shopify Campaigns?

If you are looking to develop a marketing plan for your Shopify store with Shopify email marketing apps, we can help! At ControlF5, we build Shopify stores from scratch and redesign existing ones to increase performance and conversions.

We help you with eCommerce development services and integrate these best Shopify apps into your existing e-commerce store. Our expert Shopify developers make it easy whether it is automation, personalization, or custom Shopify solutions.

You can book a free consultation call today to get started!

Bonus Tip from Anurag Pandey, Founder of ControlF5

“At ControlF5, we have implemented many of these tools across hundreds of client projects. For most Shopify store owners, starting with this Shopify app offers a great balance of simplicity and performance. You have to focus on building your list and segmenting your audience early—it’s the backbone of effective email marketing.”

— Anurag Pandey, Founder & CEO, ControlF5

FAQ

1. What is the best email marketing app for Shopify?

Popular choices include Klaviyo, Omnisend, and Shopify Email, depending on your Shopify store size and the features needed. Each offers robust automation, templates, and segmentation tools.

2. Is Shopify good for email marketing?

Yes, Shopify is great for email marketing with built-in tools and integrations that support automated campaigns, segmentation, and real-time performance tracking.

3. Is Shopify email marketing free?

Shopify Email is free for the first 10,000 emails per month, with pay-as-you-go pricing afterward—making it ideal for small to mid-sized Shopify stores.

4. How to email marketing on Shopify?

Install an email marketing app like Shopify Email or Retainful, create a campaign using templates, segment your audience, and automate sends based on customer actions.