Shopify Store Redesign & Subscription Model for Katkare Animal Food

Many eCommerce brands know their website needs a revamp, but they are unsure where to start, how much to change, or whether it will impact performance. That’s where partnering with the right Shopify agency makes all the difference.

In this case study, we explore how ControlF5 helped Katkare, a leading pet food brand, redesign their online Shopify store, implement a powerful subscription model, and boost conversions, all without disrupting their existing business.

Client Name: Katkare
Industry: Pet Care & Animal Food
Website: katkare.de
Services Provided: Shopify Store Redesign, Subscription Model Implementation, Performance Optimization, SEO, and UX/UI Improvement

Background

Katkare is a trusted name in the pet care industry, providing high-quality animal food to pet lovers across the region. As the brand evolved, so did its digital needs. Their existing Shopify store faced multiple performance bottlenecks, making it difficult to scale operations or retain customers effectively.

With a growing customer base and a need for better recurring sales models, Katkare approached ControlF5 to reimagine its online presence.

Their primary goal was to:

1. Redesign their Shopify store.
2. Implement a subscription-based sales model.
3. Resolve slow-loading website issues.
4. Improve UX and mobile responsiveness.
5. Optimize for SEO and increase conversions.

Challenges

Before we began the redesign, Katkare’s website had several issues affecting user experience, sales, and growth. Here are the key problems we identified:

1. Outdated Website Design:

Their eCommerce store had an old and cluttered look that didn’t match Katkare’s brand image. It lacked a clean, modern layout that builds trust with visitors, making the brand appear less credible and professional online.

Before Redesigning their Shopify Store: Homepage Layout

2. No Subscription Model

Katkare didn’t have a way for customers to subscribe to regular product deliveries. This limited their ability to create repeat business and long-term customer loyalty. It also missed out on generating recurring revenue.

3. Slow Page Load Speed

Their Shopify store was slow to load, especially on mobile devices. This caused users to leave the e-commerce store before it fully loaded, hurting engagement and sales. The heavy design and unoptimized content made performance worse.

4. Poor Navigation & User Experience

Users found it difficult to browse their Shopify store and locate the right products quickly. The navigation menu was cluttered and not organized, making it hard for customers to explore different categories.

Additionally, the product pages lacked a clean structure, and important details like ingredients, sizes, and pricing were buried or inconsistently displayed. There were no trust-building elements like reviews or social proof, which further discouraged purchases.

This confusing experience led to high bounce rates and a noticeable drop in conversions.

5. Weak SEO Structure

The website wasn’t well-optimized for search engines, with missing meta tags, alt texts, and poorly structured URLs. As a result, it ranked low in search results and had very little organic traffic. This impacted discoverability and reach.

Solution Provided

1. Shopify Store Redesign

We began by redesigning the Katkare website using Figma, focusing on clean visuals, strong CTA placement, and mobile-first layouts. The design goal was to simplify navigation and guide users effortlessly from browsing to checkout.

After the designs were finalized, we developed a custom Shopify theme that was lightweight, fast-loading, and visually aligned with the brand identity.

After Redesigning their Shopify Store: Homepage Layout

2. Subscription Model Integration

To help Katkare increase customer retention and predictable revenue, we integrated a flexible subscription model using the Subscriptions app.
If you are looking for the best subscription Shopify app for your Shopify store, check out this article.

This allowed customers to schedule regular deliveries of pet food based on their needs. It also introduced incentives like discounts and custom frequency options, improving both convenience and customer loyalty.

3. Performance Optimization

We revamped the website’s performance by removing unused code, compressing all media files, and applying lazy loading techniques. The Shopify theme was rebuilt using Shopify’s Liquid engine for a cleaner codebase and faster load times.

This ensured that the new Shopify store loaded quickly across all devices without compromising on functionality or design.

4. SEO Optimization

We implemented a robust on-page SEO strategy to increase the Shopify store’s visibility in search results. This included optimizing product titles, meta descriptions, alt tags, and URLs to improve crawlability.

Structured data was added to product pages to improve their chances of appearing in rich snippets, and the Shopify store website was connected to Google Search Console for ongoing SEO performance tracking.

5. Improved User Experience (UX/UI)

Understanding that most of Katkare’s customers shop via mobile, we took a mobile-first approach to the entire website redesign. The interface was optimized for smaller screens with a simplified layout, improved touch responsiveness, and quicker access to product categories.

We redesigned product pages to feature structured information, high-quality visuals, and customer reviews to build trust.

A sticky add-to-cart bar and an intuitive checkout process were added to reduce friction and lower cart abandonment rates.

To further increase usability, we restructured the mobile menu for smoother navigation and integrated Shopify Inbox for real-time customer support.

Before Redesigning their Shopify Store: Product Page

After Redesigning their Shopify Store: Product Page

6. Integrated Best Shopify Apps

To support growth, conversions, and Shopify automation, we carefully selected a high-performing best Shopify app based on Katkare’s business needs.

These Shopify apps were chosen based on performance, reliability, and ability to increase customer experience without affecting the Shopify website speed.

Below is a list of the Shopify apps we used:

Results

1. Increased Customer Retention

The newly implemented subscription model helped increase repeat purchases by 20% within just 90 days. Customers found value in the “set and forget” option for regular pet food deliveries. This convenience encouraged long-term loyalty and improved lifetime value.

2. Improved Mobile Performance

With a mobile-first design and faster load times, bounce rates on mobile dropped by 25%. The updated layout made browsing and checkout easier, especially on smaller screens. As a result, mobile conversions saw a 15% boost.

3. Boost in Conversion Rates & Sales

Conversion-focused changes like app-based upsells, smart cart features, and a simplified checkout process give strong results. Overall sales increased by 25% in the first quarter after launch. Additionally, Average Order Value (AOV) grew by 18%.

4. Better SEO & Organic Traffic

Post-launch SEO improvements led to a 40% increase in organic traffic. The Shopify website ranked better for product-related keywords, bringing in more qualified visitors. This reduced reliance on paid ads and improved long-term visibility.

Conclusion

Redesigning Katkare’s Shopify store and implementing a subscription model resulted in a significantly improved user experience, higher conversion rates, and increased customer retention. The new Shopify store is faster, ranks better in search engines, and generates consistent recurring revenue.

If your brand is facing similar challenges, such as slow load times, core web vitals fail, outdated design, or low repeat purchases, it may be time to reimagine your eCommerce strategy. If you need a complete redesign or a brand-new Shopify store, partnering with a trusted Shopify agency can help rebuild your Shopify store for better results.

At ControlF5, our in-house team of Shopify experts and UI/UX designers creates high-performing, conversion-focused online Shopify stores based on your business goals. We also help to integrate the best Shopify apps to increase the functionality and user engagement.

You can book a free consultation today to discuss your Shopify store’s challenges and explore how we can help you grow.