10 Best Shopify Product Variants with Swatch Apps For 2025: Free & Paid

Imagine giving your customers the power to pick the perfect color, size, or style—all from a single product page. That’s the power of product variants—a game-changer for any Shopify eCommerce store in 2025.

Shopify remains a go-to platform for online sellers, and having the right Shopify product variant app is key to making your products stand out. Whether you sell apparel, tech accessories, or custom products, these Shopify swatch apps increase your storefront and improve customer experience.

I am Anurag Pandey, running a Shopify agency and an official Shopify Partner. After helping hundreds of Shopify store owners scale their businesses, I noticed many overlooked the impact of visual product variants.

That’s why I have curated this guide to the 10 Best Shopify Product Variants with Swatch Apps for 2025 based on top ratings and reviews from the Shopify App Marketplace to help you upgrade your eCommerce storefront, improve conversions, and keep your customers coming back.

1. Infinite Product Options

Rating: ⭐4.8 | Reviews: 3,937

Install Link: Infinite Product Options | View demo store

Infinite Product Options lets you create a highly personalized shopping experience with unlimited product customization. You can boost your sales by offering add-ons with price adjustments, product bundles, or cross-sell options like gift wrapping. You can also use Shopify gift apps for gift wrapping.

This best Shopify app features a powerful rules engine for advanced conditional logic, so you can define options once and apply them to multiple products.

This Shopify variant selector supports various input types like text fields, checkboxes, dropdowns, and color swatches, and works smoothly online and in-store with Shopify POS integration.

Key Features:

1. Unlimited custom product options.
2. Add-ons with price adjustments and bundling.
3. Conditional logic with rules engine.
4. Supports swatches, checkboxes, dropdowns, and more.
5. Online + in-store integration via Shopify POS.

Pricing:

2. Globo Product Options, Variant

Rating: ⭐4.9 | Reviews: 3,425

Install Link: Globo Product Options, Variant | View demo store

Globo Product Options, Variant is the best Shopify variant picker app that enables you to offer an unlimited number of custom product options and variant combinations. With over 20+ option types, including color swatches, image uploads, date/time pickers, and file uploads, you can fully personalize your product pages.

You can create a high-converting eCommerce store with this Shopify app because it supports add-on pricing and conditional logic, allowing you to show or hide relevant options based on customer selections.

Customers can even edit product options directly from the cart, improving UX and reducing friction. Plus, you get full visibility of custom options in orders, emails, and packing slips.

Key Features:

1. 20+ option types including text, swatches, uploads, and grid layouts.
2. Add-on pricing and conditional logic functionality.
3. Edit custom options directly on the cart page.
4. View custom inputs across order invoices, emails, and staff notifications.
5. Fully mobile responsive and compatible with Shopify POS.

Pricing:

3. Color Swatch King: Variants

Rating: ⭐4.9 | Reviews: 2,025

Install Link: Color Swatch King: Variants | View demo store

Color Swatch King: Variants is one of the best Shopify color swatch apps, designed to offer a visually rich and user-friendly variant selection experience. It enables features like variant image swatches, variant-specific pricing, and size confirmation to reduce returns and improve decision-making.

With swatches displayed directly on the collection page, users can quickly browse through product variants, view dynamic info, and enjoy smooth interactions like wishlist and add-to-cart from PLP.

This best Shopify app also includes a variant image automator that ensures the correct image displays for each selection, reducing bounce rates and boosting conversion rates.

Key Features:

1. Show variant image swatches on product and collection pages.
2. Size confirmation and integration with size chart apps.
3. Variant image Automator for accurate visual display.
4. Custom styles: swatches, buttons, dropdowns with labels, and badges.
5. ALT text automation for SEO and accessibility optimization. Also, you can integrate Shopify SEO apps for better SEO.

Pricing:

4. PC ‑ Product Options

Rating: ⭐4.8 | Reviews: 1,776

Install Link: PC ‑ Product Options | View demo store

PC ‑ Product Options is a versatile product options app for Shopify stores that helps you add unlimited product options, going beyond Shopify’s default variant limits.

It offers a wide range of input types such as color/image swatches, file uploads, checkboxes, dropdowns, radio buttons, date pickers, and even font selectors to personalize the shopping experience.

You can attach additional pricing to specific options to increase your average order value (AOV).

This Shopify app helps your eCommerce store by providing features with powerful conditional logic to show or hide options dynamically and lets you apply option templates to hundreds of products with a single click.

Key Features:

1. Unlimited custom product options beyond Shopify’s native limit.
2. Wide variety of input types including color swatches and file uploads.
3. Attach extra charges to specific options for increased AOV.
4. Advanced conditional logic for personalized experiences.
5. Bulk apply option templates across multiple products instantly.

Pricing:

5. Avis Product Options, Variants

Rating: ⭐4.9 | Reviews: 1,573

Install Link: Avis Product Options, Variants | View demo store

Avis Product Options, Variants is an all-in-one customization tool that helps to develop a marketing plan for your Shopify store with unlimited product options and variant flexibility.

With features like Shopify color/image swatches, price add-ons, and conditional logic, you can customize the product experience based on customer selections.

This best Shopify app supports in-cart editing, allowing users to adjust the size, color, or other options directly from the cart for a smooth shopping journey.

It also enables product image changes upon selection, smooth mobile integration, and ensures that custom inputs are reflected across orders, packing slips, and notifications—all without any coding.

Key Features:

1. Unlimited product options app for Shopify with color/image swatches.
2. Conditional logic and add-on pricing to boost AOV.
3. In-cart editing and live preview of selected options.
4. Templates and bulk editing tools for quick setup with full mobile responsiveness.
5. 24/7 live chat support.

Pricing:

6. OPTIS Product Options, Variant

Rating: ⭐5.0 | Reviews: 1,519

Install Link: OPTIS Product Options, Variant | View demo store

OPTIS Product Options, Variant is a powerful product options app for Shopify that enables limitless product customization to elevate your Shopify store’s shopping experience.

With 18 flexible option types, including text boxes, swatches, dropdowns, checkboxes, buttons, date pickers, and even 50MB file uploads, you can offer a fully dynamic and personalized shopping flow.

This best Shopify app supports conditional logic to show/hide options based on selections, price add-ons for paid customizations, and a cart page discount box to increase AOV and boost conversion rates.

Key Features:

1. 18+ customizable input types including large file uploads and swatches.
2. Conditional logic and real-time visual previews.
3. Paid customization options to increase AOV.
4. Cart page editing and discount box support.
5. Option display across order confirmations and customer emails.

Pricing:

7. Variant Option Product Options

Rating: ⭐4.6 | Reviews: 1,095

Install Link: Variant Option Product Options | View demo store

Variant Option Product Options is a feature-rich Shopify app that lets Shopify store owners go beyond the default Shopify limit of 3 options and 100 variants by offering infinite custom product options.

You can design and style your product options with buttons, color swatches, image swatches, radio buttons, text boxes, and file uploads, all fully customizable to match your Shopify store’s aesthetic.

It supports price add-ons for customized products, conditional logic to show or hide options based on customer selections, and global settings to quickly apply options across multiple products.

You can build your store on Shopify with this Shopify app because it also allows visual stock indicators and lets customers upload files for a personalized shopping experience.

Key Features:

1. Unlimited customizable options including swatches, text, and file uploads.
2. Add price add-ons for personalization and upselling.
3. Conditional logic for dynamic option display.
4. Visual stock availability indicators.
5. Global settings to apply options across all products efficiently.

Pricing:

8. King Product Options & Variant

Rating: ⭐4.8 | Reviews: 872

Install Link: King Product Options & Variant | View demo store

King Product Options & Variant is a free Shopify product variant app that breaks the 3-option and 100-variant limitations by offering unlimited custom product options.

It includes over 20+ option types such as text inputs, long text fields, color/image swatches, date pickers, file uploads, dropdowns with thumbnails, checkboxes, radio buttons, and even size charts.
Customers can upload various file types to personalize their orders, and each option type can be individually styled to match your Shopify store’s theme for a better look. With reusable option templates, it’s easy to apply customized settings across multiple products quickly.

Key Features:

1. Unlimited product options with 20+ input types.
2. Supports file uploads and advanced input formats.
3. Option templates for quick bulk setup.
4. 100% free with no hidden charges.

Pricing:

9. Tepo Custom Product Options

Rating: ⭐4.9 | Reviews: 857

Install Link: Tepo Custom Product Options | View demo store

Tepo Custom Product Options is a feature-packed Shopify app that lets you create and manage unlimited custom product options and variants with ease.

With 20+ high-converting input types like photo uploads, color/image swatches, date pickers, checkboxes, radio buttons, and font selectors, it offers total flexibility for product personalization.
Tepo also supports price add-ons, checkout upsells, quantity selectors, and bundled displays, allowing you to boost AOV with personalized extras like gift wrapping.

Dynamic conditional logic, in-cart editing, and smooth integration with Shopify POS make it a complete solution to develop an eCommerce app to grow your online revenue.

Key Features:

1. 20+ option types including photo upload, swatches, date picker, and font selector.
2. Add-on pricing for upsells like gift wrap, express delivery, and more.
3. In-cart editing, quantity selector, and organized option groups.
4. Conditional logic and ready-to-use customizable templates.
5. Advanced features like tooltip/help text, translation support, popup display, CSS styling requests, and many more.

Pricing:

10. APO Product Options, Variants

Rating: ⭐4.6 | Reviews: 623

Install Link: APO Product Options, Variants | View demo store

APO Product Options, Variants is a powerful and flexible Shopify app that allows Shopify merchants to create infinite product options across unlimited products. With 17+ customizable option types including swatches, dropdowns, radio buttons, checkboxes, date pickers, and file uploads, you can custom product pages to match any catalog.

This best Shopify app provides features of advanced pricing controls, conditional logic to show relevant options only when needed, and linked add-on products for smart upselling.

APO also includes auto image updates, quantity selectors, and badges to visually increase product options. It supports bulk actions and offers over 48+ design customizations per option for maximum control.

Key Features:

1. 17+ dynamic input types including swatches, pills, and swatch cards.
2. Conditional logic and linked add-on product upsells.
3. Auto-updating images and badges to highlight options
4. Bulk add/edit product options across various of items
5. Quantity selectors and advanced pricing for flexible selling strategies

Pricing:

Ready to build a personalized shopping experience with the best Shopify Product Variant Apps?

Your Shopify store is live — now let’s make your products stand out. If you want smoother user experiences, flexible customization, and higher conversions, the right Shopify product variant apps can transform your Shopify store.

At ControlF5, we help you do just that. As an official Shopify Partner with over 120+ glowing Clutch reviews and 4000+ successful projects on Upwork, we know what it takes to create personalized, user-friendly shopping experiences.

Our Shopify experts integrate and customize the best product variant apps to match your brand, improve usability, and drive real sales.

You can book a free consultation call to bring your Shopify store to life with the best Shopify variant picker that sells.

Frequently Asked Questions

1. Question: How do you use variant images as swatches?

Answer: Use Shopify swatch apps to link variant images with swatches, so the product image updates based on customer selection for a more interactive shopping experience.

2. Question: What is a product Swatch?

Answer: A product swatch is a visual selector (like a color or fabric sample) that represents a product variant, easily created using Shopify color swatch apps.

3. Question: How to get color variants in Shopify?

Answer: Add “Color” as a variant option in Shopify, then use Shopify variant swatches for free to display them as clickable color swatches instead of dropdown menus.

4. Question: What are Swatch images?

Answer: Swatch images are small visuals used to display product options like colors or styles, and the best product swatch apps for Shopify automate their display and behavior.

5. Question: What is a variant of an e-commerce website?

Answer: A variant is a version of a product that differs by size, color, or feature, and Shopify swatch apps help present these choices in a clear, engaging way.