7 Steps to Optimize a Landing Page on WordPress

Is your wordpress landing page slow to load or not mobile-optimized?

Are they not converting them to leads? 

Have you checked the bounce rate on the WordPress landing page?

If you’re utilizing Google PPC advertisements for your landing page, make sure it has a strong Quilty score.

I have worked with many wordpress website owners who are getting the same issue with wordpress landing pages. This article will help you How to optimize your wordpress landing page in terms of Speed Optimization, Mobile Optimization, and better ONPAGE SEO so your wordpress landing page converts visitors into quality leads.

Website design has moved forward dramatically over time. And standalone landing web pages have been used by direct response marketers to sell products and services.

In today’s tough digital industry, you need high-converting WordPress landing pages to boost sales and leads. Marketers are sometimes have a confusion about the purpose of a WordPress landing page. 

As a result, only  46% of marketers create new landing pages for every marketing effort. 

But don’t worry, me and my team will help you to ensure that your wordpress landing page performance is at the highest level. 

We will properly plan to show you how to optimize the most critical aspects of a wordpress landing page. We also give you the top six essential ways that help you convert your WordPress website visitors faster.

7 ways to optimize your WordPress landing page

Making a wordpress landing page isn’t difficult; the challenge is creating one that converts well. 

Here are some ways to help you optimize your WordPress landing page, whether you’re starting from scratch or have one but aren’t happy with the results:

1.  Create a Strong Call to Action (CTA)

The stronger the call to action, the higher the lead conversion rate. Your landing page’s call to action (CTA) is a key element.

As a general rule of thumb, your link text or CTA button should be the most noticeable component of your website.  Ideally, it is suggested that you should feature only one CTA button per page for the best results but should be strong enough to get your audience to convert.

For a CTA to be effective, it must be well-defined and convincing. Place your call to action buttons at the very beginning of a page. This would make the CTA noticeable immediately. 

You can use the CTA above the fold, middle, and end of the page. You can link them with a lead form or meeting schedule form like calendly

2.  Select WordPress Theme Builder

When setting up a landing page in WordPress, choosing the correct WordPress theme builder is important.

There are many theme builders available in the market such as Elementor, Oxygen, Divi, and Visual Composer.

To create a wordpress optimized landing page, we suggest applying either the Gutenberg block editor or the ACF plugin. 

These tools allow you to achieve a fast loading speed score of 90+ on desktop and 70+ on mobile in PageSpeed Insights.

Picking the accurate wordpress builder makes sure your landing page is not just visually stunning, but also fast and efficient, resulting in a better user experience and higher SEO rankings.

Meanwhile, these wordpress theme builders include a wide range of modification possibilities, allowing you to develop your unique style. They are also often updated, assuring compatibility with the most recent WordPress version upgrades.

Integrating these technologies can improve your workflow and make it easier to keep up your wordpress website. Overall, choosing the right wordpress theme builder is an important step toward creating a high-performing, mobile-friendly user-friendly wordpress landing page.

If you’re looking to create a WordPress website using Gutenberg or Elementor Builder, I’ve written a blog to guide you step by step and help you build your WordPress website easily. So check out below both blogs to know more in detail:

1. How to Create a WordPress Website in Gutenberg: A Step-by-Step Guide
2. How to create WordPress website in Elementor Builder

3.  Minimalist WordPress Design

Your wordpress landing page is one place where simplicity is recommended. The point of a landing page is to get your audience to complete an action. If your optimized WordPress landing page is too complex and cluttered, it will cause your audience to get distracted and refrain from converting.

Minimalist is necessary for your WordPress landing pages. You should only add the key elements that are required for your landing page.

You do not need to include advanced functions, lots of animation, buttons, or other distracting aspects.

As before, the goal is to inspire your audience to focus on a single subject. If you have dozens of buttons that lead to different pages, your audience will be distracted.

Don’t forget to add testimonials and faqs for your product and services.

So keeping things simple will help your audience to focus on one thing learn about your product or services and decide to convert into leads.

4.  Speed Optimization Landing Page

WordPress speed and image optimization are important for providing a seamless and productive landing page experience. You may dramatically boost the loading speed of your site by employing strategies such as caching and applying a lightweight WordPress theme because no one wants to wait more than 3 seconds for a wordpress website page to load.

Additionally, optimizing photos can also play a big role in speed optimization, by compressing them without sacrificing quality, using lazy loading to postpone offscreen images, and properly increasing images for web use all to improve efficiency.

These speed optimizations not only improve user experience but also positively impact SEO rankings and conversion rates.

Some of the other tips for boosting your wordpress landing page speed include:

• Image compression will be one of the best tips for loading pages, with a target file size of less than 200KB.
• Avoid using a jpeg image and you can use .WebP images
• Work on deferred offscreen images.
• You can apply page caching, especially for those who use WordPress. In the market, you can get different free and paid plugins like WP rocket to try. 
• You can choose a Content Delivery Network (CDN) such as Cloudflare or RocketCDN.
• Use free tools such as GTmetrix and Google PageSpeed Insights to evaluate the performance of your pages. 
• Work on the Largest Contentful Paint (LCP) to make less than 2.5s. 

If you are still facing the issue with wordpress speed optimization then you have to upgrade the wordpress hosting for better results.

5.  Setup ONPAGE SEO for Wordpess

Building up on-page SEO for your WordPress website is necessary for improving your WordPress landing page.

Start by selecting an SEO-friendly theme and wordpress plugin like Yoast SEO, All in One SEO, or Rank Math SEO  to manage meta tags, keywords, and internal linking, alt tags more efficiently. 

Furthermore, maintain your content and plugins regularly to keep your site functioning smoothly and safely, which helps to increase overall website performance.

Even if you’ve designed your wordpress landing page for a paid marketing channel, it still needs to be optimized for organic search.

For example, onpage SEO is required for a landing page to rank, as is a paid campaign such as Google Ads. Find the best keywords for your landing page and incorporate them into:

• Meta elements like your title, meta description, and URL
• And use them on on-page SEO techniques like body text, image alt text, and H1, H2, and H3 tags. The main heading should be in an H1 tag and optimized for mobile.  
• Each page or post should have only one H1 tag. It’s essential to maintain a clear hierarchy among heading tags (H1, H2, H3, etc.) to enhance on-page SEO.

Let Google and other search engines know exactly what your page is about, and analyze organic user behavior with tools like Google Analytics to start understanding different types of traffic and audiences.

6.  Try A/B Testing

Last but not least, Another excellent way to optimize your wordpress landing pages is by conducting A/B testing. To do this, you can create two separate pages with minimal differences. Then you can observe which performs better.

Here are some landing page elements that you may want to tweak when A/B testing:

• Images
• Headings
• CTAs
• Button color, size, and placement
• Form elements

Once you’ve determined which wordpress landing page performs better, you can stop using the less successful one.

Here you can check the best Best WordPress A/B Testing Plugins and Tools

This will help you generate leads more quickly, and get you closer to making conversions.

7.  WordPress Accessibility

I want to add one more point in wordpress landing page optimization and I think it will be the game changer for your website SEO ranking.

You have to work on wordpress accessibility and it will help the disabled users. According to the website UNCG (University of North Carolina Greensboro), 21% of undergraduate students reported having a disability and 27% of adults in the United States have a disability.

If your wordpress website has a better score in the accessibility test that means it will rank higher in Google Yahoo and Bing search engines. You can read more about making the web accessible on W3 here.

If you want to check your web accessibility score please use the lighthouse accessibility tool.

The benefit of wordpress landing page

1.  Free to USE and cost-effective

WordPress is free and open source, So you do not have to pay for any other monthly basis subscription websites like Unbounce and Go High Level.

You can use the free plugin and editors like Gutenberg, all-in-one seo yoast plugin contact form 7, etc.

You can choose the best wordpress hosting plan for your wordpress website or wordpress landing page.

2.  Integration with CRM

You can integrate your wordpress landing page with marketing tools like MailChimp, Hubspot, and autoresponder.

WordPress can be integrated with the latest lead management or CRM tools like Zoho, Hubspot, and Salesforce CRM.

3.  SEO friendly Landing page

If you are targeting keywords for your product and services then an optimized WordPress landing page will be the best choice to promote on Google search results.

You can create many service pages according to your services and set the meta tags with on page techniques to improve the search engine ranking on google, yahoo or bing.

4.  Speed and performance

WordPress is free open source and its community members are working on speed and performance. They always focus on speed, SEO, performance, and accessibility standards.

If you optimize the landing page in wordpress then you will get a better load time, user experience, and mobile responsive.

The Final Thought

WordPress cms will help you create in the landing page for your seirvies and products and you can increase the conversion, generate more leads, and engage your visitors with the website.

If you are a business ower, marker, or web developer then wordpress cms will help you in creating high converting landing pages which will helps you in converting leads and more sales.

I have done work with many wordpress websites on UpWork and other platform like clutch and optimized the wordpress landing pages with the help of wordpress website builders (elementor, divi, oxygen, bricks) or block editors (Gutenberg Blocks, Kadence AI WP, Spectra etc ) and plugins like W3 Total Cache, WP Super Cache, and WP Rocket.

However, by following the outlined steps below, you can navigate your way to what suits your unique needs and make your business strategy a success. If you have any queries about designing the landing page in WordPress you are free to contact us at any time..!